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Wellness · Baden-Baden · 24 Jun 2026 · 01:30 GMT+7

Europe’s old spa towns find a younger audience

The grand 19th-century cure towns are being rediscovered by a generation chasing the slow reset.
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By Kwame Osei
Wellness desk · 24 Jun 2026
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Baden-Baden
On the ground in Baden-Baden
Key takeaways
Europe’s grand old spa towns, from Baden-Baden to Vichy, are drawing a younger audience that treats the traditional cure as a slow, analog reset.
UNESCO recognition has helped; so has burnout.

Europe’s grand old spa towns, from Baden-Baden to Vichy, are drawing a younger audience that treats the traditional cure as a slow, analog reset. The waters are fashionable again.

UNESCO recognition has helped; so has burnout. WorldTravelBrief maps the towns leading the revival.

Baden-Baden
On the ground in Baden-Baden
By Kwame Osei · WorldTravelBrief
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Europe’s old spa towns find a younger audience — WorldTravelBrief