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Wellness · Nagano · 25 Jun 2026 · 02:05 GMT+7

Forest bathing becomes a bookable Japanese export

Shinrin-yoku is moving from wellness buzzword to a guided, bookable experience worldwide.
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By Hugo Bellamy
Wellness desk · 25 Jun 2026
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Nagano
On the ground in Nagano
Key takeaways
Forest bathing, or shinrin-yoku, has matured from buzzword into a guided, bookable experience, with the forests of Nagano leading and operators exporting the practice abroad.
It is the simplest wellness idea, formalised.

Forest bathing, or shinrin-yoku, has matured from buzzword into a guided, bookable experience, with the forests of Nagano leading and operators exporting the practice abroad. The walk is the product.

It is the simplest wellness idea, formalised. WorldTravelBrief follows the trails.

Nagano
On the ground in Nagano
By Hugo Bellamy · WorldTravelBrief
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Forest bathing becomes a bookable Japanese export — WorldTravelBrief